SEO India Blog – Expert Search Engine Optimization Advices, SEO News by Topfreelance India SEO Advices from Genuine SEO Expert

30Jun/110

How Google Panda changed the SEO? What to do after Google Panda?

Forget about the old Search Optimization Engine (SEO) rules. Google had changed the method that had been applied for over ten years now. Google Panda will replace the Page Rank rules and if you want higher position in the search engine enumeration, the site has to be a high quality one.

This is how Google chose to avoid the fake traffic on the websites and with this method to be better placed into the search engine qualification. Google Panda has an additional quality upgrade.

The ranking methods will be based more on the way the people are searching for one site’s content than the links from other sites that was the old method that hadn’t had best results for a while now, because the costumers found out several ways to trick the Google’s ratings.

The company’s officials announced that Google Panda is here to replace the old Page Rank method that had a lot of complaints. It will matter less the way other sites are sending traffic than the way one user uses the site.

It will matter most the time that one user is spending on the site, the pages that he uses and the way he navigates through it.

Google Panda will have an automat system that counts the way users are treating the site and the interest that they have on every page of the site. This is the new quality method that will have the most powerful influence on Google rating.

The new SEO method is a quality orientated one, because Google found out about the easy methods to trick the old system.

This is why Panda system will pay more attention to the site, individually and not by the way it is looked by the other sites.

This is a new method to stop the low quality sites to have the first position in the Google search in the expense of the high quality sites, with interesting content that is capable to attract the users in using it at its most.

More, depending on the time that one user is spending on the site, Google registers the level of experience that the user has it on the given page and this will be one of the indicators.

More, the bounce rate will be another one and it will be a very important instrument that will give Google information about how the user landed on the site and how long will take until he will close the page.

30Jun/110

Google designed it’s search results – June 29 2011

Links to websites have been moved from below a block of intro copy on each ranked result to directly beneath each search result heading, for example.

Also of note is a complete design reworking of the left-hand button icon for switching to an "Everything" Web search, from a stylized "G" icon to a magnifying glass. The other icons indicating Images, Videos, etc. are the same, but they've gone from full color to grayscale. Rather than highlighting a blue, boxy backdrop behind the appropriate icon and label for the search platform a searcher is using, e.g. Shopping, the new design simply turns the icon and label from grey to a brick red.

The search box's own search button is blue in the redesign, with the magnifying glass icon replacing the word "Search." The new-look results page appears to have a colored background for the horizontal bar compromising the Google logo and search box, instead of the basic white backdrop Google has used for years.

On Web searches, the new page layout apparently adds a link to people who've "shared" a given search result, possibly Facebook friends. Meanwhile, the link to Cached pages for individual results is staying, but the one for Similar pages may have bitten the dust.

Google's new search features that should be appearing in the next few weeks include voice and search by image for the desktop, and Instant Pages, which loads Web pages selected by searchers virtually instantly.

The new Instant Pages technology takes the ball from Auto-Correct and Google Instant, two already existing Google technologies, on the query and results side of things and carries it over the finish line—to the searcher's final destination, a fully loaded Web page that's been rendered before the searcher can even click on it.

Google Voice Search is also coming to desktops and notebooks, meaning the little microphone icon seen in the screenshots' Google search boxes will start appearing permanently, allowing searchers to simply state their queries rather than type them in.

Google's new Search by Image for the PC is a cousin of Google Goggles, which lets smartphone users snap a picture of, say, a menu in Cyrillic and have it translated into English.

Search by Image lets users take actual images, drag them into the search box (soon to have a camera icon indicating Search by Image is on) and match them up to what looks to be pretty accurate associated search results. Thus, a snapshot of a Greek island would draw up results identifying the island by name.

7Feb/110

Real Estate SEO – Freelance USA Real Estate SEO and Web Design Expert!

After successful Web Design and Search Engine Optimization of http://www.themnlistingsite.com/ , I have recently got the project of Tom Scott for designing and optimization of their 3 Minnesota Real Estate websites:

Check the designs of all the 3 sites:

http://www.minnesotalistingsearch.com/ - First page on 'Minnesota Listing Search' and related keywords

http://www.mnshortsalerescue.com/

http://www.newhomesforsalemn.com/

About SEO, all the 3 sites has started to come high on the rankings within first week with the help of SEO-friendly web designing concept which I used. This is their first week so I will be going to do the SEO and it will help in getting them on first page on competitive keywords as well :)

So, it means I am now Real Estate SEO and Real Estate Web Designer as well...

If you would like to get in touch for your Real Estate SEO or Web Design project, email me at topfreelance@hotmail.com or skype: topfreelance now...!

12Nov/100

How Search Engine Optimization will benefit your business? SEO Benefits Explored!

Search Engine Optimization is basically the art of making a website more visible to the public by ranking it top on the search engine search results, when certain keywords relating to the website are searched. Search Engine Optimization may also be referred to by other people as Search Engine Marketing.  Just as the name suggests, the SEO techniques are all for the sake of marketing your website. Your website basically contains information regarding your business and this is what will be used to market your business. Search Engine Optimization will on more ways than one benefit you business because it will basically help in making people who are looking into benefiting from products or services such as those you are providing aware that you are in their market and also get to see your competitive advantage over the other products or services that are being offered to them.

In short, SEOs will basically bring in more people who are searching actively for your products, to your website. This is because, whatever SEO technique is used, is usually targeted at getting a website to the top of the list in the search engine. If your website is top of the list of search results, then very many people will view your website. This is very good marketing for your business, because even if the products are not bought immediately by every person who visits the website, there is awareness that has been created to very many people.

Another way a business will benefit from a SEO is that with the internet, there are no boundaries marked by either continents or any other structure that will create a boundary. This means that wherever any person is, as long as they have internet, then they can access your products. This will definitely create your brand globally, which is very good for any business. If you have a good SEO then it means that globally your goods can be known. The more people visit your website, the more revenue you are bound to get. It is therefore very important to get a good Search Engine Optimizer for your business as it is key to your internet marketing techniques and also it will help you make so much more revenue.

Search Engine Optimization is a long term process. This means that the moment you have your website properly optimized, apart from a few updates you will have to keep doing, your website will remain at the top of the list for a long while. This means that your brand name will be imprinted in the Search Engines and this is very useful for the business as yours will be a trusted brand. Also, you will be doing global business all this time. You can only get better.

Considering all these benefits, it is important to ensure that you get genuine Search Engine Optimizers to work with you, because they determine a lot how your business does in the market. Using untrustworthy Search Engine Optimizers may cause your website to be banned by google or even given very low positions in the search results list. This is not very fruitful for any business.

12Nov/100

The Best Way to Learn SEO

Many people will get confused by SEOs and most even after reading a whole book will not understand what it is all about. However, it is not so hard, once you have a guideline on what to expect when going on to learning. After you are through reading this, you will discover that Search Engine Optimization is not rocket science after all.

There is a short outline for SEO learning.  First of all is to find out if you have what it takes to compete in the market that you want to indulge yourself in. This will be done by conducting thorough research about the market, the factors to consider when joining the market, its pros and cons and also how and when to run your business. After you have considered all this, then you can make a decision on whether to follow the path. The whole process is called market research. After this market research, you will even be able to choose what SEO you will use.

After that, find out what keywords people are using then. Remember, these tend to change a lot and very fast. So it is something to keep on doing a keyword research ever so often. After finding out what the keywords that are most people are looking for are, then you will know how to use them in your website to enhance the visibility of your website.

You now have the keywords. Next use the keywords very well and uniquely in the content that you will be using for your website. This is actually called on page optimization. This will actually ensure that the keywords are relevantly used in the website content. And with all this, also find out how you will build your site, sp that it will well accommodate the SEO technique that you want to use. This is commonly referred to as site structure.

After you have structured your website and also gotten the content that you need, then, learn how to build high quality links (link building). This will help to ensure that people are not disappointed when they follow the links on your website. Some people who have large Brands that are known all over will link the brands instead. This is done by determining how the brand relates to SEO. It is referred to as Brand building.

You may also want to find out how viral marketing will relate to the SEO technique you intend to use. This is where an idea you use in your website will bring out very many other ideas in a network, and thus many other different links. This ensures that a lot of different information is encompassed in one website. It may be a very good source for many visitors to your site.

A major thing you will consider is to learn how to tell whether the SEO you are using is  a success or not. This will mean that you keep adjusting to different kinds of SEO techniques until you find the right one. This does not mean that you stop there, after finding the right SEO for you; you still need to keep checking out for changes in the SEO market, so that you maintain the position of your website in the search engines.

11Nov/100

Tested SEO Tips: Learn Search Engine Optimization Basics!

It is good to have a few tips up your sleeves when indulging in Search Engine Optimization Techniques because they tend to keep changing and you find yourself having to maintain your position on the Search engine, and also, everybody is using the Search Engine Optimization techniques and therefore you have to be unique to actually receive the results you want from the service. Also it is important to note that the tips will help you throughout your life in the internet market. Since the market keeps changing, and so does the Search Engine Optimization technology, then you need to gain tips that will not change even when the Search Engine Optimization Techniques change.

Some of the few tested tips will include;

Use very good quality and unique content. Do not for any case use plagiarized material, because for one, your content will not be unique, and also you have committed a crime of theft, which is basically in copying other people’s content and using it as your own. Also make sure that the content is well researched and very useful as it will keep people coming back to your website It is also very important to ensure that you have fresh content regularly as this brings in a lot of traffic. For instance, consider a newspaper. People will tend to buy a newspaper every day, because it has new information every day. but if it had the same information all the time, then there would be no need to keep buying the paper, however much the information is well researched and of good quality. Fresh content is very good for the spiders too.

Another thing to note is that when you are creating your website; ensure that in the design process you have Search Engine Optimization in mind. It is rather boring and even demoralizing to begin fixing SEO tools in a readymade website. It will destroy the look of your website and involve a lot of editing and changing before it is perfect, unlike if these tools were placed there when the website was being designed. Its like putting in new designs to an already built house. It is harder than putting them during construction. Also when building your website, its important to broaden the range of the services you provide. For instance you may want to have videos, podcasts, etc just to attract more viewers of your website. It will also encourage other people to link to your website. This may also be brought about by you linking to other people’s websites. This will bring us to the point that it is also very important to build an easy t use website. Complicated, crowded and hard to navigate websites will drive any person away!

When you are building links, it is important to use very good quality links. Actually it is more important, than using many links that are not as good. Two bad links will completely discourage a viewer. It is better to use one good link in place of 5 bad links. It will only bring more people to your website.

11Nov/100

How to Choose the Right SEO Provider?

After some time, one may want to redesign, re-launch, renovate and or even start a new website. This is a very good time to employ the services of a Search Engine Optimizer, because the website will be designed in a way that is friendly for the SEO techniques to work, as in keyword utilization and indexing. However it is important to note that not any Tom, Dick and harry SEO is trustworthy and will deliver the desired results. It is therefore important to consider a few things before bringing on board an SEO.

Some of the factors one may want to consider are such as, if the SEO has any previous work to show for. Ask to see. If the SEO is good, then the websites or WebPages they have worked for will be the first on the search results of the search engine that is being used.

The find out how long it will take for you to see the success of the whole process. You do not need to engage in a SEO where you will see the results after ten years really.

Another important thing to consider is whether these Optimizers have ever worked in the field that your business is based. This will be a good sign of whether or not they know the challenges of the industry and how to curb them. A good experience in your industry of work will ensure that they know the right keywords to use and so on and so forth. Also it is a good thing to find out if they have ever worked in the market that you are targeting, because that market is what will bring you sales, or rather business. If the SEO does not know your target market, then it may be difficult finding out exactly what the people want, most especially pertaining whatever it is you have on sale.

Ensure that the SEO knows the rules and guidelines given by Google pertaining SEO, because the lack of this knowledge may make your website blacklisted by google and thus banned. This will be exactly opposite of what you were looking for in the SEO. This may also be accompanied by finding out for how long they have been doing the SEO business. The longer they have been on business the more experience they have and the better for any person. More so ensure that there is direct communication between you and the SEOs because you need to know what is going on, at every step of the way. Some of the untrustworthy SEOs do not want to communicate regularly and seem to be too far away and unreachable. It is important to have their contacts that you may reach them at any time of day.

Ask the SEO to explain to you every step of the process, before you begin the whole project. Make sure to ask questions all through. This will ensure that the SEOs know exactly what they are doing. When they are hesitant to give you the full information for whatever reason, then they may not even be genuine at all. They may lead to your website being banned. Other will even charge you per the number of links they put in your website. Do not trust any of them.

9Nov/100

Let’s Explore What is Search Engine Optimization? Rankings :)

SEO which are initials for Search Engine Optimization or Search Engine Optimizer is whereby the visibility of a website or webpage in a search engine is improved or rather increased through algorithmic or organic search results. This simply implies that when you use Search Engine optimization methods on your website or webpage, it is most likely ranked first or near first in the search engines, like google. Therefore, when visitors key in a certain key word on the search engine that they are using, then your website comes first on the search results. This basically means that more people will visit your website, and hence more sales for you, or whatever it is you want people to visit your website for.

Therefore, Search Engine Optimization can well be defined as a marketing strategy. Basically it may be called Search Engine Marketing. However, SEOs can only be used on the internet and not anywhere else. What exactly SEOs do is to find out exactly how search engines work and also find out what people look for mostly on the search engine. After that, they will optimize your website for you. This will involve changing some of the content of your website, and also some codes, which would be of HTML, pHP or other codes used in your website to make them more relevant to the keywords that are used by the search engines. This will also aid to get rid of any obstructions that may occur during the activities involving indexing by the search engine.  Another tip that may be used is to make many, or boost the number of inbound links or the back links in the website.

Nowadays, almost all companies tend to use SEO techniques to market their products through the internet. All any person has to do is to ensure that they have a website that has a lot of content and unique keywords, that will mostly get searched for by many people looking for the products that you are selling. Then get good SEO software to help you through keyword generation especially. Also it is important to ensure that the content on the website has been written in as SEO format, as this will be of great advantage to you, since when the software is there, there won’t be any needing of editing codes and the content on your website.

It is also important to note that some people sell SEO software that is already out of use and thus will not be useful at all to you. It is therefore important to ensure that you get up to date software. This is mainly because of the fast changing world of the internet. At one time certain software is so good to use and the next, there are five better software and the once good software is out of date. It is therefore advisable to make sure to keep improving on the quality of your website and SEO techniques by updating the SEO software that you are using.